5 Marketing Software Tools Every Business Should Have

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools.

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check.

Here is our list:


Hootsuite helps you publish and track content by connecting to all of your social media accounts.

With Hootsuite you can schedule regular social media updates, find hot content to share, monitor customer interaction and even create sweepstakes or polls.


ConstantContact is email marketing software.

With ConstantContact you can create subscriber lists, send email campaigns and track open rates.

You can even send scheduled personalized emails on a customer’s birthday or anniversary.


Yext puts you on the map. Literally.

From Google Maps, Apple Maps, Facebook, Bing, Yahoo, Yelp and more, Yext lists your business for you and keeps your data accurate so you can be easily found by your customers.

It even manages online reviews across all of your channels!


Considered to be the #1 landing page builder, Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.

With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads.

Leadpages comes with 130+ free, mobile-responsive landing page templates for every industry.


Optimove collects and consolidates your customer data.
It then mines and models it, dynamically grouping customers with similar traits into micro-segments, forecasting their future behavior and value.

With Optimove you can build customized target segments and schedule automated marketing campaigns for every micro-segments of your customer group.


Correctly utilizing the tools mentioned above will help your business acquire and maintain customers.

Off course, each tool comes with its own learning curve, but, if you are willing to spend the time, the rewards can be significant!

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